The National Dairy Council (NDC) is offering kids under-14 that are attending Moorpark’23 the opportunity to win a kick-around with two of Ireland’s top athletes.
To be in with a chance of winning, go to NDC’s social channels, follow them, and answer the following question: What is the name of NDC’s new marketing campaign?
You can do this by sharing the NDC’s new campaign video, the link for which can be found below.
The lucky winner will get to kick-around with Ireland rugby player Garry Ringrose and All-Ireland football star Vikki Wall. They will also get a signed rugby ball from Ringrose to take home with them.
Moorepark’23
Moorepark’23 – Teagasc National Dairy Open Day – takes place on Tuesday (July 4) in Fermoy, Co. Cork. The theme this year is ‘Securing a Sustainable Future’.
The day will feature demonstrations, displays and discussions, including workshops from Ornua and NDC with Milk Quality Award winners discussing their farming experience.
It will end with a forum which will focus on the key industry challenge of ‘People in the Dairy Industry’. The forum will begin at 3:00p.m and will be addressed by Minister for Agriculture, Food and the Marine, Charlie McConalogue.
NDC campaign
NDC recently launched a new nationwide marketing campaign, the Grass Roots Movement, to consumers across Ireland.
It is set to run across TV, digital and social media, as well as ‘out of home’ places such as billboards and bus signs.
The movement forges a link between farmers and consumers, sharing the stories of changing farming practices, of technological innovation and tangible results, of commitment to today’s targets coupled with the appetite to do more.
NDC said that the “full story of Irish dairy farming is one that needs to be communicated and understood as the national discourse continues to target dairy farming as an environmental challenge, without reference to the work that is already ongoing”.
The first billboard executions – which also featured in a takeover of the Luas Green Line in Dublin – focus on the actions that Irish dairy farmers are taking to reduce their environmental impact, and the natural advantages that Ireland has when it comes to dairy production.
Jeanne Spillane, marketing manager with the NDC said: “We are really proud of this campaign.
“At the NDC, we work day-in day-out with Ireland’s dairy farmers and we get to see first-hand the efforts they make to farm more sustainably, to nurture the land and to ensure a positive future for Irish dairy – this is the heart of the Grass Roots Movement.
“We now want to bring these stories to the masses. We want everyone to know about this work and know that they can continue to be proud of the Irish dairy – which as we all know is globally renowned.”
To be in with a chance of winning:
- Follow the NDC on Instagram and Facebook); then
- Like and share the latest video on your social media profiles using #GrassRootsMovement.
The videos can be found here: Instagram, and Facebook.
The contest ends on Tuesday (July 4) at 9:00a.m. Winners will be announced and contacted on Instagram shortly after.
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